Alicia Bassuk


Founder & Executive Mentor, Ubica Inc.

Alicia Bassuk is an individual strategy consultant/advisor/coach to leaders and their teams internationally. Her approach is to provide clients in myriad industries with a thought partner in refining their management and leadership skills, and to take an ever increasingly sophisticated approach to their daily decision making. Her clients have nicknamed her a business shrink, muse, and drill sergeant. Clients include Barclays, McKinsey & Company, Christie’s, Google, Vosges Chocolates, United Nations, NAACP Legal Defense Fund, and the MIT Media Lab.

Bassuk has co-authored articles with such leadership gurus as Marshall Goldsmith including the article Finding Meaning in the Workplace in the journal ‘Leadership Excellence’. Bassuk is a member of the TED Conference and co-organizer of the Chicago Ideas Week and TEDxMidwest events.

Prior to her extensive work in executive development, Bassuk worked with top tier clients as an independent strategy consultant. She was hired by senior level executives to design and execute innovative projects used to shift teams into more nimble business practices. Bassuk holds an MBA in Finance and Marketing from University of Chicago Graduate School of Business where she was a Chicago Business Fellow and researched banking for the Center for the Study of Urban Inequality. She also holds a B.A. in Political Science from Wesleyan University where she led the Latino student group and played lacrosse. Bassuk is certified in mediation through Northwestern University School of Law.

Bassuk speaks Spanish and has lived in Boulder, Tel Aviv and Honolulu. She sits on various advisory committees including Boston based MINDS Foundation, and is the Secretary of the University of Chicago Latino Alumni Board. In her spare time she enjoys mentoring up and coming African American, Latino, and Asian American professionals. Bassuk splits her time between Chicago, New York and Buenos Aires.